LG NU850B 98'' Nano 4K UHD AI Smart TV

Product Overview

Refines contrast for more lifelike depth

Powered by the alpha AI Processor, your TV analyzes images to reveal nano details, boosting up contrast and depth to deliver more three-dimensional scenes.

Vivid details, deeper contrast in every scene

Our HDR10 Pro format brings brighter highlights and deeper shadows. Dive into brighter scenes with richer detail.

Upgraded for smarter, more powerful processing

Driven by enhanced GPU and CPU power, the alpha 7 AI Processor performs nano-scale image optimization to deliver 4K clarity with improved contrast and three-dimensional depth.

Immersive, surround sound with Virtual 9.1.2 Ch

Al Sound uses sophisticated algorithms to analyze sound and upscale it to create an audio experience that emulates surround sound even without any additional external speakers.

4K upscaling refines every frame even on Ultra Big screens

Maintain peak visual clarity on ultra big screens. Enhance visual clarity with 4K Super Upscaling delivers natural-looking 4K while Dynamic Tone Mapping tunes brightness and contrast for every frame.

Advanced Multi AI search with Google Gemini and Microsoft Copilot

Simply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.

Get personalized content recommendations and information

AI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.

LG AI TV recognizes your voice and leads you to My Page tailored just for you!

Taken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favorite sports scores.

Making your picture, your way

Advanced algorithms learn your preferences. Based on your selections, your TV creates a personalized picture just for you.

Making your sound, your way

Your TV adjusts the sound to your hearing preferences and optimizes overall sound quality to create a sound profile tuned precisely to you.

Security you can trust

LG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.

Your LG TV is built to last with LG Quad Protection

From hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.

Easily navigate and point like an air mouse to enjoy AI Hub

Control your TV easily with AI Magic Remote. With a motion sensor and scroll wheel, click, drag, and drop to use it like an air mouse or simply speak for voice commands.

Endless entertainment for free

LG Channels brings diverse content from various platforms into a single hub for free, making it easier than ever to find content you love. Start watching without hidden costs or installing a top-box.

Home Hub, your all-in-one smart home platform

Home Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across supported smart ecosystems.

Style your space with a variety of content to choose from

LG Gallery+ lets you access over 100+ artworks, ambient videos, and other visual content to elevate your space. With regular library updates, personalize your home with curated content that reflects your style.

Set the right vibe with music

Create the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.

Easily access Google Photos and showcase your memories

Conveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalize your space by using content from your own photo library.

Stay updated with an all-in-one personalized dashboard

See important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.

Switch from TV to artwork seamlessly

With Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.

Optimal brightness in any light

Brightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.

Responsive to your presence

Motion detection lets your TV respond intelligently, switching modes depending on whether or not you're nearby.

Refined, solid finish that complements your space

Your TV features a modern metallic finish with real heft and a tasteful linear design that's made to elevate your space.

The bigger screen, the more immersive the experience

Enjoy sports action, every film, and game on an expansive LG NANO 4K UHD Ultra Big TV. With its vivid colors and refined picture quality, action unfolds with breathtaking scale and clarity.

Receive game predictions with AI

TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.

Game to win with smooth performance

Have a great gaming experience with up to 60Hz VRR. With the first-ever BT ULL-certified controller paired with fast refresh rate, every gaming moment becomes more enjoyable.

World's first TV to support Bluetooth Ultra Low Latency Controllers

Experience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 3.0ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.

Watch movies as the director intended

Filmmaker Mode turns off extra processing and preserves the director’s chosen color, motion, and aspect ratio. Movies play back with the same look and feel intended in the studio.

Full surround sound system from LG TV and Soundbar in sync

By synchronizing the TV and Soundbar as one, the system expands depth and directionality for a fuller surround experience.

Assistive features make viewing more inclusive

LG TVs are designed with accessibility in mind with features such as Color Adjustment Filter, a Sign Language Guide, and direct connectivity support for audio assistive devices.

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