Sony® BRAVIA XR8 Series 77" 4K OLED HDR Google TV

Product Overview

From The Studio to Your Screen

Dive into cinema-like visuals at home. The home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.

Watch Netflix in Studio Quality, Automatically Optimized

See Netflix in a whole new light. Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.

Sony and Prime Video Bring the Movie Theatre Experience to Your Home

See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home

Immersive Movie Experience

Experience truly unforgettable movies at home. Sony TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos® for an unbelievably atmospheric and immersive viewing experience

IMAX Enhanced® Sound with DTS:X®

You can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX® Enhanced technology.

Everything you Stream. All on One Screen.

Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

TV For the Whole Family

With kids' profiles, kids get their very own Google TV experience—a space that’s just for them, with their own apps and entertainment. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime.

Stay Tuned. Stay Calm.

See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.

Use your Voice to Control your TV with Help from Google Assistant

Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started.

Connect with Your Alexa

Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more

Chromecast Built-In™

Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV

Compatible with Apple AirPlay 2

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room

Ask Siri to Control your TV with just your voice

Easily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri

Apple Fitness+. Now on BRAVIA.

Stream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.

More Intuitive. Modern Interface.

Finding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings

Best Seat. Anywhere. Anytime.

Perfect from every angle. BRAVIA Cam™ detects your position and adjusts brightness, sound balance and volume so your experience is optimized to where you’re sitting

Auto Power Saving

Saves energy. With BRAVIA Cam™, Auto Power Saving Mode optimizes your power consumption by darkening the screen automatically when you are not in front of the TV.

Proximity Alert

Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV

A Handy Way to Control Your TV

As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures—no remote required

Video Calling on a Bigger Screen

Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam™.

Camera Covered, Privacy Protected

One swipe protects your privacy. Simply use the switch on top of BRAVIA Cam™ to close the camera cover. Attaching and detaching BRAVIA Cam™ is so easy.

Eco Remote. Easy to Clean and Use.

Controls everything. Our compact Eco Remote uses approximately 80% recycled plastic. Yet it’s easy to clean with a flush surface and polyurethane coating, and controls your connected devices

Perfect for PlayStation® 5

Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.

Auto Genre Picture Mode

BRAVIA automatically switches into Game Mode with PS5® to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.3

Stream PlayStation® Games to your BRAVIA

Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the Internet. The PS Remote Play app lets you control your PS5® or PS4™ console from another room or location like a friend’s house.

One Place for All Your Game Settings

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort

Dolby Vision® for Gaming. Supported.

This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.

Various Features in HDMI 2.1

With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay

Talkback and Text Magnification Functions

Talkback allows you to check the TV programme guides on screen or to change TV settings without looking at the screen, while the Text Magnification will display an enlarged version of the focused text at the bottom or top of the screen.

Hands-Free Operation, Including Video Searches

Users of BRAVIA with Google Assistant built-in can simply say “OK Google” and say a task, for example, searching for a YouTube video, and it will be done. Voice commands can also be used to operate the BRAVIA itself, such as turning it on or off or changing the volume

Accessible for All

To help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the BRAVIA Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.

Crystal-Clear Voice. With AI Technology.

No more muffled voices. Our new Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.

Single View, Simultaneous Sound

Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately. Using Sony headphones, you can smoothly switch Bluetooth® connection from other devices.

Color Inversion

Invert the brightness of colors so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background color, you can use Color Inversion to change the background color.

Accessibility Shortcut

Accessibility shortcut allows you to quickly and easily turn your accessibility features on or off by long pressing the mute button on your remote control. You can assign an accessibility feature you use the most to this shortcut.

Menu Timeout Function

Menu Timeout can be used to extend the display time of a notification.

Closed Caption

Closed captions provide on-screen transcriptions of spoken words and sound effects in your favourite shows and movies. Use the subtitle settings to capture every detail and make content accessible.

Volume Preset. No More Loud Surprises.

The Power-on volume feature ensures your TV always starts at a pre-set, comfortable level, even after it’s been turned up. Enjoy consistent audio every time you power on.

Useful Documents